Jack
People buy from people, a good sales person is someone that can relate, understand and communicate on the level of the target audience. It’s difficult for someone in their 60′s to relate to a target audience 20-25 years of age. It’s crucial that the sales person is understood and trusted by the target audience in order to convert prospects into customers and induce sales. We call this process – The Jack The Lad Sales Approach.

Proactive business owners often attend external sales events such as:
 Conferences
 Business Networking Events
 Exhibitions and Trade Shows

If they go as an exhibitor to showcase their business they’re likely to take a sales team. A successful sales team is appealing to a wide target audience and therefore has mixed sexs and mixed age groups to cater for the wide demographic (remember the jack the lad sales approach). Their pop up banners promotion tools are also very likely to cater for an entire target audience – small percentage of the population.

The Do’s For Sales Promotion Tools
Follow these useful tips to ensure your event advertising runs smoothly at your next and future events. This will also save you printing and design costs in the longterm.

Omitt dates, times, places (things that can go out of date)
Limit textual messages to 1 punchy headline (10 words maximum)
Bright colours are eye catching
Clear fonts make the headline easier to read
Strong imagery attracts people
Professionally created and formatted portrays your business as a leader

Get these 6 points right and your promotional tools will be right for you!